Privacy Policy

Last Updated: [Insert Date]

Welcome to Apparel Specialty Store (“we”, “us”, or “our”) at usfashiontrendsetter.com. We specialize in authentic western wear and durable workwear for men, women, and children. Your privacy is as important to us as the quality of our Wrangler jeans or the protection of our snake-proof boots. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

Like a well-stocked tack room, we collect various types of information to provide you with the best western wear shopping experience:

Personal Information

• Order Details: When you purchase our Cinch jeans or cowboy hats, we collect your name, billing/shipping address, email, and phone number.
• Payment Information: For transactions (whether for Ariat jeans or kids’ cowboy hats), we process credit/debit card details via secure payment processors. We don’t store full card numbers on our servers.
• Account Information: If you create an account, we store your login credentials and preferences.

Non-Personal Information

• Browsing Data: Like tracking cattle on the range, we collect info about the pages you visit, products viewed (from hoodies to steel toe boots), and time spent on site.
• Device Information: We gather data about your device type, browser, and IP address to ensure our site works as smoothly as a broken-in pair of cowboy boots.

2. How We Use Your Information

We use your information with the same care we put into selecting our Kimes Ranch jeans:

• Process orders for your western wear and work boots
• Provide customer support as reliable as our winter insulated boots
• Improve our website and product offerings
• Send promotional emails (only with your consent) about new arrivals like Cody James jeans or clearance items
• Prevent fraud and enhance security
• Comply with legal obligations

3. Sharing of Information

We treat your data with the same discretion we’d expect when ordering custom cowboy hats:

• Service Providers: We partner with trusted vendors for payment processing, shipping, and marketing – all as dependable as our Rock & Roll Denim.
• Legal Requirements: We may disclose information if required by law, like when breaking in a new pair of boots, sometimes it’s necessary.
• Business Transfers: In case of mergers or acquisitions, your information may be transferred, but always protected.

We never sell your personal information to third parties for their marketing purposes.

4. International Data Transfers

Since we ship worldwide (except some remote areas), your data may be processed outside your country. We ensure all transfers receive adequate protection, just like our international customers enjoy our JCB payment option.

5. Data Security

We protect your data with the same toughness as our steel toe work boots:

• 256-bit SSL encryption (the same as banks use)
• PCI-DSS compliant payment processing
• Regular security audits
• Limited employee access to personal data

6. Your Rights

You have rights regarding your personal information, as clear as our clearance cowboy hat selection:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request erasure of your data under certain conditions
• Opt-Out: Unsubscribe from marketing communications
• Restriction: Limit how we use your data
• Portability: Receive your data in a structured format

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

Our website uses cookies – not the edible kind, but small data files that help us:

• Remember items in your cart (like those Cinch jeans you’re considering)
• Understand browsing behavior to improve our site
• Deliver relevant ads for products like cowboy hats or hoodies

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

8. Children’s Privacy

While we sell kids’ cowboy hats, our website isn’t directed at children under 13. We don’t knowingly collect their information without parental consent.

9. Changes to This Policy

We may update this policy occasionally, just like we update our inventory with new arrivals. The “Last Updated” date at the top will reflect changes.